In service of Royal Auping we have developed the Auping Academy for the Netherlands, Belgium and Germany. The Academy is used to train both employees of the Auping Factories as well as sellers of various Auping formulas. The Auping Academy contains films, animations and assessments. The content is maintained by Auping through a CMS. Results of the participants are monitored and course arrangements are prepared with the help of a LMS. Participants can be invited to partake in set courses through the LMS.